It is curious how many people confuse its with it's. Some people report having even seen its'. The rules are as follows:
Contractions should not be used in technical report writing. Do not write: can't, isn't, won't, etc. Always write the full form: cannot, is not, will not, etc.
The abbreviation of for example is
e.g., not eg., and it should always be followed by a comma;
e.g., refer to the description of its above. The abbreviation of
that is to say is i.e.
. The rule for i.e. is the same as for
e.g., i.e., ie. does not exist. Both these examples are
foreign words and should be italicized.
Several similar abbreviations are standard, commonly accepted, and may be used without restriction. However, if you are abbreviating something uncommon, technical, etc., you should write it out in full the first time it appears followed, in brackets, by the abbreviation (or acronym) you use thereafter; e.g., a computer assisted report-writing program (CARP) was developed. Then further along ...The CARP greatly reduced the effort required to write the project report.
Use a colon to precede a list, e.g., ``The following sections should be included in a report: Introduction, Methods, etc.''
Some words are frequently used incorrectly, simply because they sound similar. Among these are:
Learn what these words mean and use them correctly.